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Welcome to the Quorn® Media Centre where you can find our latest press releases, media related assets and contact information. If you are a journalist and would like to make a media enquiry, please email the Quorn Media Team quorn@mtjpr.co.uk.

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Press releases

3 October 2025

Quorn is back on TV with Nothing To Hide

Quorn is back on TV for the second time this year with its biggest campaign for frozen meat free in over four years. Launching 4 October, the UK’s No.1 meat-free brand1 is rolling out ‘Nothing to Hide’, a multi-million-pound campaign celebrating its high protein, no artificial ingredients range, complete with a brand new ad creative. The 10-week blitz which includes TV, VOD, social, influencers, podcasts and PR will reach millions of consumers across the UK. The activity also includes Quorn’s biggest ever shopper marketing campaign in over 1,500 supermarkets in the UK. The activity will reach shoppers at up to 8 different touchpoints on their path to purchase including branded freezers, gondola ends, instore radio and online activity. The new ad creative, Nothing to Hide, stars the brand’s much-loved puppet crew, Perry Pig, Clarence Cow and Chickson Chicken cooking up delicious meals with Quorn’s frozen Mince and Pieces, plus a surprisingly reveal. Opening with the velvety tones of Colin McFarlane as Perry, viewers are treated to a mouthwatering Massaman curry made with Quorn Pieces, complete with the line: “no artificial ingredients.” At this point, the puppets then spot that their lower halves are pixelated. Cue Clarence’s startled outburst “Wait! No artificial ingredients, is that why we’re naked!?” Chickson’s shocked realisation that she too is naked cuts straight to another sumptuous dish, a smoky burrito, loaded with juicy Quorn Mince, described in Perry’s silky-smooth delivery. The ad signs off with a showcase of Quorn’s hero dishes, before giving viewers one last behind-the-scenes shot where Clarence asks, “Have we always been naked?” to which Chickson replies, deadpan: “I don’t know.” Lucy Grogut, Head of Brands at Quorn Foods, said: “Consumers are scrutinising ingredients more than ever, and we’re putting Quorn right at the centre of that conversation with our loveable puppets. Our distinctive trio unveil the naked truth about Quorn in a campaign where we’ve combined taste, health, education and humour to get the nation to question why they aren’t already buying Quorn, given how tasty, nutritious and convenient our products are.” The launch follows the success of Quorn’s “Mission Snack Swap” campaign earlier this year. The biggest campaign of its kind for the meat free snacking category drove up purchase intent among buyers of Quorn by almost 10% and kept non-buyer intent at a massive 74%2 whilst delivering record levels of sales and market share for Quorn’s snacking range3. System 1 testing shows ‘Nothing to Hide’ packs a similar punch, landing a Strong score for short-term sales potential and a Good for long-term market share growth. Quorn is also joining forces with a leading nutritionist, author and podcast host, Rhiannon Lambert on a myth-busting campaign to tackle misinformation around “ultra-processed” foods and reframe the conversation around meat alternatives. Lucy explains: “It’s been frustrating to see how often meat free gets dismissed and demonised in sweeping generalisations. Quorn Mince and Pieces are nutritious, delicious, and a positive protein choice. In partnership with Rhiannon, we will cut through the noise with no-nonsense, expert insight that genuinely helps consumers make better food choices.” The range also features bold new packaging that spotlights two key consumer priorities: High in Protein and No Artificial Ingredients. Backed by extensive consumer research, both claims achieved the top-level, five stars with shoppers. The new look packs which also roll out on Quorn Swedish Style Balls and Quorn Strips, also tested strongly, delivering uplift in shopper perceptions around taste and health credentials and, critically, purchase intent with both current and non-buyers , signalling a significant opportunity for growth. References ¹NIQ Panel, Total GB, 52 w/e 09.08.25, Quorn Foods Defined Meat Free Universe ²Blue Yonder Brand Growth System July 2025 ³NIQ EPOS and Panel 4 and 12 w/e data to 9th August 2025

26 August 2025

Quorn Makes Major Change For Ingredient-Conscious Fans

With the same great taste and just 3 ingredients in one of its hero products, Quorn’s range is simpler than ever and packed with protein. Removing all artificial ingredients from its core frozen veggie ingredients range, the refreshed products are now available in all major supermarkets. Meat-free favourite Quorn is freezing consumer concerns around artificial ingredients, by removing all additives from its core veggie frozen ingredients range. From August, shoppers in all major supermarkets will find the same best-selling Quorn Mince and Quorn Pieces made with just four and three ingredients respectively. Yes, really that simple! High in protein and fibre and low in saturated fat: Quorn Mince, made with just 4 ingredients and cooks in 10 minutes (300g RSP £2.60#, 500g £3.65# – available in all major supermarkets)Quorn Pieces, made with just 3 ingredients and cooks in 10 minutes (300g RSP £2.60#, 500g £3.65# – available in all major supermarkets) Quorn Swedish Style Balls and Quorn Strips will also be part of the ‘no artificial ingredients, high in protein’ range, with even more delicious products joining the line-up in 2026. That’s not all – the UK’s No. 1 meat-free brand1 has also given its frozen ingredients packaging a glow up, with a bold new design that makes it easier than ever for busy shoppers to tell the difference between each product in the freezer aisles. With health-conscious Brits increasingly checking the ingredients label of their kitchen favourites, Quorn’s timing couldn’t be better. 53% of UK consumers say that healthy nutrition has become more important to them in the last five years2. These stripped-back ingredients lists are designed to appeal to that growing crowd – delivering maximum taste, with minimal fuss. Alongside the refreshed ingredients line up, the brand has developed a host of new delicious and super-simple showstopping recipes. You can find all the mouthwatering inspo on Quorn’s website, with mouthwatering dishes designed to put variety and flavour back into mealtimes, whether you’re a kitchen newbie or a cooking connoisseur. With 5 billion meals that can be made using the Quorn high protein, no artificial ingredients range3, Quorn is on a mission to lead a delicious revolution in how the world chooses protein. Lucy Grogut, Head of Brands at Quorn Foods UK, says: “People love Quorn’s frozen ingredients range – we’re the biggest name in meat alternatives and there’s a reason for that. However, we recognise that shoppers want more simplicity when it comes to their food. We’ve got 40 years of delicious creations behind us – and this is our most simple and nutritious range yet. It’s the same great tasting products that consumers love, but just without the additives that we know some are actively trying to cut down. “With this launch, we’re cutting through the confusing noise around meat free nutrition and leading a new, positive narrative. We have always said that the nutritional benefit of a food remains the most important factor in whether it is good for you or not, and we have extensive evidence on all our products to support their place in a healthy and balanced diet. Quorn’s new ingredients range provides a range of planet-friendly, protein packed products that deliver easy, tasty and nutritious swaps for the meals you know and love. “It’s healthy food for people and the planet, with no compromises. We’re helping consumers cut through the noise, at a time when polarising health claims and misconceptions are rife. We want to leave people thinking Quorn is ‘So Tasty… Why Choose the Alternative?” Once these products hit supermarket shelves, 25% of Quorn sales will be products that contain no artificial ingredients4, showing what a huge impact the changes will make. #RRP set at the discretion of individual retailers. References ¹NIQ Panel, Total GB, 52 w/e 12.07.25, Quorn Foods Defined Meat Free Universe ²NIQ Global Health & Wellness Survey 2025, Q: Are you following items more, or less, important to you now than they were five years ago? - Healthy Nutrition (I.e.. What I eat & drink) ³Kantar State Of The Nation ⁴NIQ Panel, Total GB, 52 w/e 12.07.25, Quorn Foods Defined Meat Free Universe

15 May 2025

‘Mission Snack Swap’ - Reigniting a Summer of Snacking

The UK’s No.1 meat-free brand1, is kicking off a summer snacking extravaganza from 22 May. Backed by a multi-million-pound investment, Quorn’s ‘Mission Snack Swap’ campaign will be activated across TV from 24 May, VOD, online video, social media, influencers, PR and in store across the whole of the UK. The brand launched its latest campaign this week with a stunt that saw A-lister Tom Cruise ‘spotted’ on a snacking mission of his own, ahead of his latest Mission Impossible premiere. Excited fans near London’s Leicester Square were quick to stop and ask for selfies as Tom enjoyed his protein packed snack break of Quorn Cocktail Sausages before it was revealed that all was not quite as it seemed. One onlooker was overheard saying: “I can’t believe it, I’m such a big fan! I only popped out for some lunch and never expected to see Tom Cruise chilling in the park eating cocktail sausages!” Lucy Grogut, Head of Brands at Quorn Foods, said: “We’ve had so much fun with our puppets over the last few years, and they have become stars of the small screen. This year, we were excited to hear that our ‘Mission Snack Swap’ was launching back onto TV screens the same week as the latest Mission Impossible film hits the big screen. Our Tom Cruise lookalike had a ball (and bite!) with consumers, and it was the perfect way to start our summer of snacking. With such a close resemblance, he left shoppers really asking, ‘why choose the alternative?’ “We’re going into this campaign already in a strong market position, Chilled Meat Free snacks are the No.1 sector attracting shoppers to category, and Quorn is leading the way as the fastest growing brand in chilled meat free in the latest 12 weeks2. Last year, our “So Tasty’’ snacking campaign, the biggest of its kind for chilled meat free, brought over 400k new shoppers into the category3. We are continuing to invest in building on this momentum to keep Quorn firmly at the forefront of shoppers’ minds throughout summer and beyond. This campaign will be bigger than ever, running concurrently across more channels, and reaching shoppers across even more touchpoints.” “The ad creative is an engaging, tongue in cheek way to showcase that our high protein snacks may be mini in size but are mighty in taste.” Featuring Quorn’s eye catching puppet pals, Perry Pig, Clarence Cow and Chickson Chicken, the advert sees the gang on a ‘mission’ sneakily swapping out meat-based scotch eggs and cocktail sausages with tasty, high protein and low saturated fat Quorn Cocktail Sausages and Picnic Eggs, showing there really is no need for the alternative. Creative by adam&eveDDB, Media is handled by Initiative, Digital by Anything and PR by MTJ PR. Advert is directed by Jim Archer and puppets created by Andy Heath at Talk to the Hand Productions. Watch the Ad here. Full credits Information issued on behalf of Quorn Foods by MTJ PR. For further information please contact Luke Marsden or Charlotte Alty at quorn@mtjpr.co.uk. References 1 Nielsen IQ retail Measurement 52 w/e 22/02/2025 2 Nielsen IQ EPOS 12 w/e 19/04/25 3 Kantar, Rolling Buyers, 12 w/e 4th August 2024

25 April 2025

Quorn adds to its one-of-a-kind deli range

Quorn Tomato & Basil Deli Slices roll out in Tesco from 28 April. Both Quorn Tomato & Basil Deli Slices and Quorn Garlic & Herb Deli Slices roll out in Sainsbury’s from 7 May and Asda from 19 May. As lunchtime habits continue to evolve, Quorn, the No. 1 brand in Chilled Meat Free Deli1, is adding two irresistibly unique products to their range. Research2 shows Brits still enjoy eating out but are now spending less money on lunch and finding their enjoyment in high protein, tasty midday meals that offer something different. Quorn has heard this call and can deliver from the comfort of your home, without the additional expense! Whether you're packing a lunch box, prepping a picnic, or creating the ultimate grazing board, Quorn Deli Slices are the ideal crowd-pleaser. Two new mouthwatering flavours, both high in protein and low in saturated fat, Quorn is bringing an extra tasty twist to the table. Quorn Tomato & Basil Deli Slices (RRP £2.60#): tangy and tantalising, seasoned with ripe tomato and basil. These slices will bring a fresh, aromatic twist to any meal. With their veggie-packed goodness, they’re the ideal choice for anyone looking to add a tasty and satisfying pop of flavour to their plate! Quorn Garlic & Herb Deli Slices (RRP £2.60#): succulent and zesty, tapping into a popular taste trend, these are infused with a blend of distinctive garlic and fragrant herbs, finished with a refreshing hint of lemon. Making it so simple to freshen up your lunch time plans! Lucy Grogut, Head of Brands at Quorn Foods, said: “Shoppers are always looking for more inspiring and tasty lunch ideas while trying to reduce their meat intake. Our new Tomato and Basil and Garlic and Herb Deli Slices are an exciting alternative to meat, giving shoppers the satisfaction of variety and great new flavours. “We know Brits already enjoy our Spinach & Red Pepper slices, it’s one of the biggest sellers in Deli, appealing to all shoppers and not just vegetarians. Naturally, we wanted to expand our much-loved range to give those consumers an exciting new choice. Our two new Slices are providing even more delicious options, with the added benefit of being low in saturated fat and high in protein. There really is no need to choose the alternative,” added Lucy. Make mealtimes even tastier with our deli recipes. Information issued on behalf of Quorn Foods by MTJ PR. For further information please contact Charlotte Alty or Luke Marsden on quorn@mtjpr.co.uk. # Pricing set at the discretion of individual retailers References 1 NIQ Retail Measurement 52 w/e 22/02/25 2 Kantar’s Worldpanel, OOH Usage Data: 52 w/e 3 Nov 24 vs 5 Nov 23.

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